Google and Bing are getting greedy with their own traffic.

Just a few years back Google would give ten blue links, along with some ads when they performed a search for you. Things have changed over the course of the last few years. Google has been de-prioritizing organic search results in favor of ads and what are known as “No Click Searches,” and Bing has been quick to follow suit.

No Click Searches now account for 47% of all search queries.

No Click Searches: Instances where people are searching on Google or Bing, only to get the information they need without needing to visit any websites. They understand that they can only get so aggressive in terms of prioritizing ads over organic search results. What they’ve gotten very good at is getting people to stay on search results pages until they actually click an ad. They’re doing this in many ways that you’ve already seen – and it’s happening more frequently. This may not seem like a huge deal at first, but the growth of No Click Searches is no joke.

And it’s affecting local businesses.

Let us help you stay competitive and visible to customers seeking what you can provide.

As Google and Bing change, you need to adapt before your website gets pushed further into the dark. If you don’t already have, or haven’t already considered the benefits of starting your own Google My Business (GMB) page, than the time is now. Think of it as another channel with which customers can connect with you, or your competitor! GMB pages provide quick access to your address for local searches, or a direct phone call when searching from a mobile device, and let’s be honest, most searches are done from mobile devices anymore. It will provide customers an opportunity to write reviews, so others can read how amazing you really are. And of course it will provide a direct link to your beautiful website, that may no longer be getting the attention it deserves. Let us help you stay relevant and competitive. Contact us today by clicking the button below, and be sure to let us know that you are interested in a Google My Business page.