We’ve been working on client websites since 2008, mostly concentrating on SEO and SEM work. For some clients, it was rewarding just to get a new e-Commerce site running and looking good. But it didn’t seem good enough for us to specialize in a few areas when 100% of new clients need help in all areas of internet business growth. 
So we decided to re-launch our business with the type of expanded expertise that our clients needed. 1st Choice Website Solutions is the chosen name and we now offer more holistic web and marketing solutions for our clients.
We’ve always targeted small and medium sized businesses (SMB). Since most small business clients didn’t have time to write updates or create content for their websites or Facebook pages, they’d asked us to do it. They were too busy to write PPC ads, yet alone manage them. Ask them to tweet out information about their specials, and hear this in return “I don’t know what you mean” or “I just don’t have time for that”.
We were already doing their SEO and SEM work. So when we did the rest of whats required to drive site traffic, it was done with the same strategy and purpose as our SEO work – get more customers for our clients. It soon became obvious that our company had to offer a comprehensive service package that helped our customers achieve marketing results in areas where they were too busy or inexperienced to do it themselves. Yet, be flexible so that they could pick and choose what they wanted to do versus what they wanted us to do.
Trying to re-launch our new business put us in the same boat as our clients. How do we find time to run our business and set up Twitter, Pinterest, Facebook, Google+ and others to get our new business noticed? Then we had to create blogs, posts, pins, tweets etc. for ourselves – just like we were doing for our clients.
Working til 2 am and eating energy bars became the norm for awhile. Reviewing logos and business cards, setting up bank accounts, getting through red tape and all the rest of the ‘got to get done’ items went on a giant check off list. We finally did it though, and it was well worth it! In the future, we will blog about some of the humor, mistakes and stressful times getting to the business re-launch celebration. Having gone through it all twice, we completely understand why companies like ours exist to help others.
