Reveal Your Expertise
A blog can be a powerful tool when approached from a social media marketing perspective. Relationship blogging takes standard blog publishing a step further:
- Producing truly original blog posts that reveal your expertise in your industry
- Encouraging comments and RSS subscribers
- Engaging in communication with those who comment on your blog
- Engaging in conversations on other blogs in the blogosphere
- Building mutually beneficial relationships with other bloggers and industry influencers